3, 2017, found products that were “raw positioned” saw a 37% increase in sales in the prior year, which “we felt this was a strong enough trend to reposition the bar for our consumers.”įinally, the new package also reinforces messaging that the bar contains wholesome, recognizable ingredients by featuring a larger window than previous wrappers that allows consumers “to better preview the texture and fresh ingredients in the bar,” Sonkin said. Sonkin said the company added change comes at a time when SPINS Attribute Trends for Grocery data ending Dec. Now instead of being described as an “Ancient Seed Superfood Nut Bar,” the product is labeled as “Raw Superfood Nut and Seed Bar,” according to the company. certification, the company tweaked the product description to better play up the fact the bars are made fresh to order without heat. They are looking for foods that contain these real ingredients and seeing these certifications on our packaging provides a trust mark for our consumers to know that all our ingredients are sourced from organic, non-GMO and sustainably sourced suppliers.” With regards to ‘clean,’ Sonkin explained, “more and more consumers are not only interested in consuming foods made from simple ingredients, but are also becoming more mindful of the path those ingredients took from their natural form to their plates. The certification and callouts are particularly important now as the term “clean eating” is becoming more mainstream and sales of raw products are increasing quickly, according to the company. and R.A.W certification standards were developed by key industry stakeholders,” according Sonkin. While the number of food manufacturers claiming to offer wholesome, healthy packaged foods is growing, there was no clear understanding of what constitutes ‘raw’ and ‘clean’ foods until C.L.E.A.N. The qualifications for non-contaminated, fully organic, non-GMO and vegan ingredients has become increasingly pivotal to educated consumer groups. certification, and was one of the brands to pioneer non-GMO certification. “GoMacro is one of the first companies to seek out a C.L.E.A.N. and C.L.E.A.N., which the company obtained in late 2016 and decided to add to the packaging to help clarify confusion around some of the terms. The new packaging also calls out that the bars are certified vegan, R.A.W.

It added that Thrive Bars “are naturally low glycemic with an average of 7 grams of sugar per bar, which is in line with the sugar content in our competitors’ bars.” “As health experts continue to recommend limiting added sugar in your diet, we felt it was important to emphasize the low sugar content of the bars to fit with our consumers’ desire to decrease sugar,” explained Sonkin in an email. “The new packaging for the Thrive is more approachable and more clearly communicates the differentiating aspects of the product,” including a new callout to highlight that the product is low in sugar and features plant-based protein, Jola Sonkin, CEO and co-founder of GoMacro told FoodNavigator-USA. Emulsifiers, stabilizers, hydrocolloids.Chocolate and confectionery ingredients.Carbohydrates and fibers (sugar, starches).Plant-based, alt proteins, precision fermentation.Today, Jola runs the business and when Amelia is not tending to the farm, she is working with the innovations team to develop the newest GoMacro recipes. The success of GoMacro has only fueled Jola and Amelia’s passion for spreading awareness to the world about the benefits of balanced, plant-based living.

GoMacro is headquartered in Viola, Wisconsin, where MacroBars are produced with certified, high-quality ingredients. Since the brand’s launch in 2004, GoMacro has grown from selling MacroBars in local food co-ops, to making plant-based nutrition bars accessible nationwide. In the years following, Amelia and Jola began spreading the power of a balanced, plant-based lifestyle through GoMacro’s healthy and delicious MacroBars. During her battle with cancer, Amelia created the MacroBar® recipe in her kitchen on the Wisconsin family farm. In the face of adversity, Jola and Amelia came together, fought the cancer, and Amelia won.

After speaking with her daughter, Jola, Amelia decided to fight the cancer with a plant-based macrobiotic diet in addition to a local lumpectomy. In 2003, Amelia Kirchoff was diagnosed with breast cancer. Founders and advocates for a balanced, plant-based lifestyle.

Go macro protein bar