Satisfy this thirst of curiosity by encouraging celebrities to post by themselves. Encourage celebrities to post behind-the-scenes content – everybody is curious about what is happening behind the scenes, how everything is organised and how the celebrities are getting prepared.It’s a stamp that your attendees should want to integrate in all of their Snaps. A stamp which has to say your event’s story at one glance. Snapchat’s geofilters are a big yes-yes – it is important to have it ready for when the event starts.Create event and location hashtags so that your users can add them to their posts.Cross-promote your Snapchat’s and Instagram’s account – don’t forget to create a snapcode!.For both Instagram and Snapchat you should create centralised crowd-sourcing stories and hashtags where your attendees can send all off their photos and videos.It means bringing awareness, motivating and offering incentives to your audience in order to create content. Encourage Attendees to Use Snapchat’s and Instagram’s Stories – this represents the most important step in Live Marketing.If you’re building live streamed events you can combine what’s happening at the event, Snapchat and Instagram, as well as your own, streamed channel with a live streaming tool such as Streams.live. Incorporate location based Geofilter and animated graphics that pertain to the event – Geofilters are available only on Snapchat and can be created or customised for your event but keep in mind that this should be done ahead of time since they need a few days to be approved.Their main purpose is to showcase the event from their own perspective while offering valuable insights for their followers. Overtake the Snapchat or Instagram account – it is a common trend that a celebrity takes over a brand’s account for a limited period of time.From the engineers who helped put everything in place – to the artists doing their rehearsals, this will only make your audience feel more excited and included.

Create behind-the-scenes content – there’s nothing wrong about letting followers know about the hard work you and your team have put in creating this event.Provide a sneak peak and Teaser – this is a great way to keep your audience intrigued and interested in your event while creating awareness within the possible attendees.Like any other event we have three main phases: Pre-event marketing, Live marketing and Post-event marketing How can you make use of the Stories in order to promote your event? In this article I am going to talk about what are the best practices and uses of both Snapchat’s and Instagram’s stories. While Instagram is great in bringing awareness of an event within their 600 Million user base, Snapchat is perfect to create content and especially post event marketing material. Instagram’s users are mainly over 24 years old and spend around 15 min a day browsing while 60% of Snapchat’s users are under 24 years old and spend an average of 30 min per day creating content. Choose the template you like and customize the color and add text to personalize the filter.I suppose that until now, we are all familiar with Snapchat and Instagram and how they became an essential tool in event marketing.Įven though Snapchat is losing market share since the launch of Instagram’s stories, it seems that the two are slowly taking different directions regarding the market segmentation and the user’s behavior while using the app. Snapchat has several templates curated for different occasions like weddings, birthdays, graduation, to name a few. Open Snapchat’s Create Your Own website ( visit) and pick a template. They are available in a predetermined geofence that the user can choose when creating the filter.ġ. Meanwhile, you need to pay for custom filters, and they are best suited for special occasions such as weddings. However, Snapchat’s team will review your submission and accept them only when they are relevant. On the other hand, geofilters are restricted to a specific region.Ĭommunity Filters are available for free, and anyone can create and submit one. Moment filters are general purpose filters available everywhere. Of these filters, there are moment filters and geofilters. It can be primarily classified into two types - Custom filters and Community filters.Īs the name suggests, community filters are meant for the community, while custom filters are intended for personal or business use. Snapchat filters, not to be confused with Snapchat Lenses, are static overlays you can apply to your images or videos.

Snapchat geotag dimensions